Replace, November 24, 2023 (2:20 PM ET): Amazon has now supplied an announcement to Android Authority. A spokesperson for the corporate states:
Clients love the power to find new TV reveals and flicks on Fireplace TV—and, as with something we do, we’re at all times trying to make that have higher. Our most up-to-date replace to the Fireplace TV residence display screen means prospects will begin on the Study Extra button of considered one of our hottest placements to find one thing nice to observe. If prospects would like to not watch the preview clips, or accomplish that silently, they’ll replace by visiting Settings > Preferences on their Fireplace TV gadgets.
The brand new Fireplace TV residence display screen will roll out to Fireplace TV prospects globally over the approaching months on all Fireplace TV gadgets launched after 2016.
Authentic article, November 24, 2023 (5:50 AM ET): Most of us use a good TV as of late, primarily to stream new TV reveals and motion pictures. There’s quite a lot of deal with content material discovery on a sensible TV person interface, as what’s proven to the person within the first minute possible dictates what most of us would look ahead to the following hour. However natural content material is slowly being changed by advert content material in most distinguished good TV platforms. Amazon is taking it a step forward by routinely enjoying an advert straight on startup, with no person enter past switching the TV on.
Person stories (noticed by 9to5Google) point out that some Fireplace TV house owners are seeing fullscreen video adverts that autoplay upon startup. The person didn’t even start navigating the TV interface; the advert started from the homescreen itself with none interplay. A video of this habits, as shared by the person, has been reproduced under:
The person reported this on a Fireplace TV, however the problem has additionally been reported on Fireplace TV Sticks, so it’s possible associated to the broader Fireplace OS platform.
For sure, such auto-playing adverts are fairly intrusive, and all of us hate it on different platforms which have adopted auto-playing adverts. Think about in case your cellphone performed an advert each time you wakened the lockscreen; that’s what this expertise is just like. This additionally isn’t the one advert on the person interface, as Amazon makes loads of different monetization surfaces obtainable to advertisers. Different good TV platforms are additionally in the identical boat.
For those who’re trying to cease these auto-playing fullscreen adverts on boot, comply with these steps:
- Go to Settings > Preferences > Featured Content material in your Fireplace OS system.
- Disable Permit Video Autoplay. This may flip off the video adverts and present solely static photos.
- Disable Permit Audio Autoplay. Use this setting should you don’t thoughts auto-playing video (and like it over static picture adverts) however would really like the adverts to play muted.
We’ve reached out to Amazon for a remark and extra particulars. We’ll replace the article after we hear again from them.