By an astonishing coincidence, Macworld’s sleuths have stumbled throughout the video rehearsal for one more Apple keynote presentation. All that point spent sifting via the bins at Apple Park was properly price it.
So right here it’s: Your entire minute-by-minute script for Tuesday’s Wonderlust occasion. From the iPhone 15 to the Apple Watch Collection 9, from the awkward jokes to the show-stopping demos, you’ll be able to examine all of the bulletins right here a number of days earlier than they really occur. If you wish to be shocked, cease studying now and watch the occasion reside at 10 a.m. PT on September 12.
(The final time we did this, some individuals questioned whether or not it was actual or not till after the WWDC keynote, when it was clear that we made the entire thing up. Whereas we are able to’t vouch for the validity of the newest file we pilfered, we are able to vouch for the gullibility of the Web.)
Introduction
09:55: The pre-stream begins, which suggests we’re watching a dynamic Apple brand screensaver picture, accompanied by the newest pop tunes from the hit parade. These embrace “Properly I Marvel” by The Smiths, “Little Marvel” by David Bowie, and several other tracks by the Velvet Wonderground.
10:01: Precise video begins enjoying! An actor in informal put on is wandering/questioning round an American metropolis having fun with his Apple merchandise. Varied logistical puzzles and social encounters are lubricated by the help of his cellphone, headphones, and smartwatch. The theme seems to be “Isn’t life nice while you personal costly shopper electronics?”
10:03: The actor’s adventures finish, and the video fades into Tim Cook dinner standing within the inexperienced area in the midst of Apple Park. (Be aware that that is all pre-recorded, as anticipated. Even after just a few years of those digital occasions, the dearth of viewers whooping and cheering nonetheless strikes us as bizarre, like watching “Two And A Half Males” with out the snigger observe.) Cook dinner needs us a great morning, and says how fortunate he’s to work for Apple, “an organization dedicated to leveraging know-how improvements into optimistic life experiences via the synergy of magical merchandise going ahead.” He then reveals–bang, no messing–that this occasion will likely be about three product strains particularly: the iPhone, the AirPods, and the Apple Watch. Positive, Jan. I guess there received’t be One Extra Factor as properly.
10:05: However earlier than we get into the {hardware}, just a few software program updates. Cook dinner says that since WWDC 2023, extra individuals have taken half in Apple’s beta software program program than ever earlier than. He claims that Apple’s engineers have been in a position so as to add quite a few new options on the premise of person suggestions. (Presumably, they noticed just a few bugs, too, however he doesn’t draw consideration to that.) Oh, and right here’s the primary announcement of the occasion: iOS 17, iPadOS 17, and watchOS 10 will all launch on Monday, September 18. That’s excellent news for iPad house owners, who feared they could have to attend a bit longer, as occurred final 12 months. No phrase on macOS Sonoma’s launch date.
Dominik Tomaszewski / Foundry
New Apple Watches
10:07: Cook dinner is recounting the letters he’s obtained from grateful clients whose lives have been saved by their Apple Watches. Following on from final 12 months’s catalog of misfortunes, 2023’s letter writers report near-death experiences involving volcanoes, leopards, dynamite, hot-air balloons, serial killers, acid, venomous snakes, and the Worldwide House Station. It’s a harmful world on the market.
10:09: Right here comes Jeff Williams, Apple’s chief working officer, strolling confidently round a grassy nook of Apple Park like Tobey Maguire in “Spider-Man 3.” He says the Apple Watch “soars over different smartwatches like a wonderful golden eagle trying down at mice and voles” and assures us that large issues are within the pipeline.
10:10: Whoosh! A short CGI advertising and marketing video, and there’s our first sighting of the brand new Apple Watch. It seems to be… rather a lot just like the outdated Apple Watch. And yep, there’s affirmation that it’s referred to as the Apple Watch Collection 9.
10:11: We’re moving into the small print. Williams says the S9 processor within the Collection 9 “is much extra highly effective than any smartwatch chip available on the market proper now, like a powerful lion ruling over a kingdom of lesser creatures.” In observe that seems to imply a 20 % increase in processing velocity, and Williams says we are able to anticipate a considerable enhance in on a regular basis efficiency and battery life. Williams doesn’t acknowledge this, however the velocity bump is particularly noteworthy as a result of the final three Apple Watch chips, regardless of being branded because the S6, S7, and S8, have been all technically equivalent.
10:13: The Collection 9 will get 5G connectivity! That’s a key breakthrough in Apple’s push to make its smartwatch an unbiased system. Williams provides that it additionally will get the Twin-Frequency GPS function that debuted on the Apple Watch Extremely final 12 months. Meaning it covers the L5 band in addition to the usual L1 for sharper location monitoring.
10:14: We’re now seeing lush images of the Collection 9, which is obtainable in a brand new pink shade. As good as that is, it suggests there aren’t any extra substantive upgrades to speak about. To be truthful we anticipated this 12 months to be a minor refresh, forward of the extra groundbreaking Apple Watch X launch in 2024.
10:15: Whoosh! One other CGI video, this time exhibiting what seems to be like… sure, it’s the Apple Watch Extremely Collection 2.
10:17: Williams is getting enthusiastic concerning the upgrades on the brand new Extremely. It will get a microLED show, which suggests a brighter and sharper image and also needs to decrease energy consumption. And this will likely be, the chief provides, “even larger than the unique Extremely’s display, towering over different watch screens just like the noble gorilla of the forest.” To be extra particular, it’s a 51mm show.
10:20: There are some design adjustments to the Extremely Collection 2, though the general look is essentially the identical. The chassis is lighter than that of its predecessor: it weighs simply 58.3g, which suggests it’s dropped 3 grams. (It’s nonetheless heavier than all the non-Extremely Apple Watches, after all.)
10:23: The brand new Extremely clearly will get the upgraded S9 chip and 5G. Not a lot to say right here—the identical Collection 9 upgrades additionally apply to the Extremely Collection 2.
10:25: The brand new Extremely additionally will get a brand new shade possibility: a darkish titanium end that Apple calls “Galaxy Black,” and Williams describes as “the colour of a raven’s desires.” And with that, he’s striding off and this part seems to be over.
10:27: Tim Cook dinner is again to sum up the brand new Apple Watches. He says pre-orders start at present, and that they are going to ship to clients and seem in shops ranging from Friday, September 22. The Collection 9 begins at $399/£409, whereas the Extremely Collection 2 begins at $799/£829. These are the identical U.S. costs because the Collection 8 and authentic Extremely respectively, however it’s attention-grabbing that the U.Ok. will get a value lower.
Dominik Tomaszewski / Foundry
New AirPods
10:30: Cook dinner is speaking concerning the AirPods vary. He says AirPods “synergize simplicity and expertise design with seamless know-how innovation going ahead.” And he’s excited to inform us concerning the product’s subsequent evolution.
10:31: Whoosh! Product video. Earbuds. They appear moderately just like the 2nd-gen AirPods from 2019, besides they’re in all types of colours: blue, yellow, and pink. It is a large step from Apple.
10:33: Ah, thriller solved. Cook dinner says he’s proud to announce… the AirPods SE! And he welcomes AirPods senior engineer Mary-Ann Rau to the digital stage to inform us extra.
10:34: Rau says AirPods are the most well-liked and profitable headphones on the earth, however Apple wished to go additional. It wished to place AirPods into the fingers of everybody who appreciates nice audio. And the corporate’s engineers have been working to convey “all the benefits of AirPods, at a low, low value. Ker-ching!”
10:36: AirPods Lite… sorry, AirPods SE have “the identical design, the identical audio high quality, and the identical options as our enormously standard 2nd-gen AirPods, with the addition of nice new colours and a price ticket you’ll love. Cashback!”
10:38: This all implies that the AirPods SE don’t get Spatial Audio or Adaptive EQ, just like the 2021 AirPods. Nor do they get these headphones’ extra refined contact controls. You’ll simply get double-tap to play, fast-forward, and so forth. Plus Hey Siri, if that’s your factor. Nor, after all, do they get lively noise cancellation just like the AirPods Professional. All of which will likely be fantastic if the value is correct.
10:40: No phrase on the value simply but. Rau is transferring on to Apple’s over-ear headphones. She says AirPods Max “ship market-leading audio in a sublime bundle, and have proved standard all over the world. Bosh!” It’s price saying that the critiques of AirPods Max have been not at all universally optimistic, with specific criticism of the bodily design, though the audio high quality is certainly glorious.
10:42: Whoosh! Product video. We’re seeing over-ear headphones, however they give the impression of being nearer to the Beats aesthetic–notably this 12 months’s Beats Studio Professional–than the unique AirPods Max. This factors to an entire redesign. There’s a variety of colours, however the first-gen Max fashions had loads of shade choices. Then once more… sure, a particular sighting of the brand new AirPods Max in pink. That’s new.
10:45: Rau says she’s proud to announce… AirPods Max 2nd Era. Snappy identify.
10:46: Heaps extra photographs of the brand new AirPods Max. They’re very totally different, which says so much about Apple’s religion in that “elegant bundle.”
10:47: Rau says the brand new AirPods Max function “the very newest in audiophile know-how. Awooga!” This implies they now assist… Adaptive Transparency, Dialog Increase, and Apple Music’s Lossless Audio format; additionally they get the newer Adaptive Audio, Customized Quantity, and Dialog Consciousness options introduced at WWDC 2023. They usually get the newer H2 chip you’ll discover within the newer AirPods as an alternative of the H1. That’s so much, however it’s all a query of catching up with one other Apple product that prices lower than half as a lot. By the point we see the third-gen AirPods Max, they are going to presumably have fallen massively behind as soon as once more.
10:51: Cook dinner is again to sum up. He says pre-orders of the AirPods SE start at present, and they’re going to seem in shops from Friday, September 22. They’ll value $99/£99–it’s genuinely spectacular that Apple received underneath 100, and I’d suspect these will promote properly. The AirPods Max will go on sale in October and value $499/£499. And we’re completed with AirPods! What’s subsequent?
Foundry
iPhone 15
10:53: Cook dinner is speaking concerning the historic influence of the iPhone. He says it “modified the very essence of the human expertise, marking the modern synergy of design simplicity going ahead. However at present, simplicity turns into much more modern going ahead!”
10:54: Lower to black. And whoosh: one other product video. A sprinkling of stars, a looming form… it’s…
10:55: The iPhone 15. Tagline: “Apple’s goodest iPhone but.”
10:56: And right here to speak concerning the enhancements on this 12 months’s iPhone, product sub-marketing vice-manager Harry Harriman.
10:57: Harriman is speaking concerning the Dynamic Island, which he describes as “the best human invention because the air fryer.” He says Apple wished to be sure that extra individuals might entry this groundbreaking function of the iPhone 14 Professional, which is why the iPhone 15 will get the Dynamic Island.
10:59: It’s perhaps price noting that Apple in recent times has very a lot not been eager about ensuring as many individuals as potential can entry its greatest options. It has pursued a deliberate coverage of confining one of the best options to the premium merchandise solely, so as to push clients into upgrading.
11:00: One hour in! And Harriman is speaking concerning the mute swap. This has been changed with a solid-state Motion button. As a result of it’s not a mechanical transferring half it ought to be much less more likely to go mistaken; the outdated mechanical House button was infamous for jamming up or refusing to work after just a few years, and issues improved with the launch of the capacitive House button on the iPhone 7. Alternatively, how typically do you’ve issues along with your mute button?
11:02: That’s a good level. Harriman factors out that solid-state buttons are simpler to customise: not simply their operate, however their haptic suggestions, the velocity or length of double or lengthy presses, and so forth.
11:04: We’re taking a look at extra pictures of the iPhone 15. There are some sensible new shade finishes: inexperienced and pink. And the yellow end has been brightened up, so it’s now a bit jollier.
11:06: The adjustments aren’t simply beauty: The usual iPhone has had a redesign, albeit fairly a minor one. The display is barely bigger (6.2 inches and 6.8 inches respectively for the 15 and 15 Plus) however the physique of the cellphone stays the identical measurement because of smaller bezels. The again corners of the chassis at the moment are extra rounded, for presumably a smoother really feel within the hand (when uncased). General it seems to be largely the identical, simply barely nicer.
11:08: The cameras are largely the identical however the iPhone 15 is getting the 48MP lens that the iPhone 14 Professional received final 12 months. No point out of ProRAW however Apple says the brand new digicam takes pictures with “unbelievable readability and exact particulars.”
11:09: There won’t be any leather-based equipment for the iPhone 15! That was anticipated, however it’s nonetheless an enormous name. Harriman says Apple takes its environmental duties severely, and that beginning at present, the Apple Retailer won’t promote any merchandise or equipment containing leather-based. There will likely be a leather-free various which he claims “feels precisely the identical.”
11:11: Tim Cook dinner is again to sum up the iPhone 15. Pre-orders open at present, and it’ll seem in shops on September 22, the identical as the brand new Apple Watches and the AirPods SE. The iPhone 15 begins at $749/£799, whereas the 15 Plus begins at $849/£899: each get a value lower from the 14-series.
Foundry
iPhone 15 Professional
11:13: Cook dinner is now speaking concerning the iPhone 14 Professional, which he says “was extra standard than any earlier premium smartphone Apple has made.” In all probability since you gave the usual iPhone 14 a year-old processor.
11:14: How do you enhance upon perfection? By specializing in the synergy of simplicity and the person expertise, he says. Right here to announce the iPhone 15 Professional is product vice-marketing sub-manager Steve Bytheway.
11:16: Whoosh: product video. We will see that the Professional fashions additionally get slimmed-down bezels, so the screens are presumably bigger. It additionally seems to be like there’s a brand new grey shade end.
11:18: Bytheway says the brand new A17 Bionic processor is the quickest chip Apple has ever put in an iPhone. (Which appears apparent.) Extra impressively, he says it’s the trade’s first 3nm processor. It options greater than 22 billion transistors; the A16 had simply 16 billion. Meaning way more uncooked processing muscle, whereas energy consumption also needs to be improved.
11:21: The iPhone 15 Professional’s storage choices go all the best way as much as 2TB. Who wants that a lot area on a cellphone? No one. And 8GB of RAM as customary, up from 6GB on the 14 Professional. (That’s a primary—Apple doesn’t often discuss concerning the RAM in iPhones.)
11:22: We’re trying on the design. The 15 Professional handsets are fabricated from titanium as an alternative of stainless-steel, which suggests they’re lighter than final 12 months’s telephones whereas offering the identical power. You already know what’s bizarre? The pictures and movies hold avoiding the underside fringe of the telephones. What’s Apple hiding?
11:24: And naturally, the Professional fashions get all of the design upgrades on the 14 and 14 Plus. They get the solid-state Motion button and the identical slimmer bezels, which suggests display sizes of 6.2 inches and 6.8 inches respectively. There’s been no point out of a rebranding of the top-end mannequin, by the best way; it nonetheless appears to be referred to as the Professional Max moderately than the Extremely.
11:26: Battery life is way improved, Bytheway claims. He says the iPhone 15 Professional and 15 Professional Max final no less than an hour longer than their equivalents from 2022. That will likely be no less than partly all the way down to the A17.
11:28: There’s a brand new shade end: “Titan Grey.” It seems to be fairly boring, however perhaps it’s extra spectacular while you see it in individual.
11:29: Now the digicam. The enhancements to the large (higher sensor) and ultra-wide (48MP) are glossed over as a picture of a distant constructing seems. Now it will get nearer, even nearer, and increase, we are able to see it now. Bytheway is describing the brand new periscope telephoto lens that has a 6X optical zoom and as much as 30X digital zoom with “readability as in case you’re inches away.” It seems to be spectacular however we have been form of hoping for 100X area zoom.
11:31: Bytheway is exhibiting a video concerning the new digicam, which appears very spectacular. This may make loads of iPhone consumers need the Professional Max.
11:33: And Cook dinner is again to sum up. Once more, pre-orders open at present, and gross sales on September 22. The iPhone 15 Professional begins at $999/£1,099 (the identical because the 14 Professional), whereas the 15 Professional Max begins at $1,199/£1,249 (which has gone up) although you’re getting 256GB of storage, which value $100 beforehand.
11:34: We appear to be wrapping up.
One Extra Factor
11:35: The display darkens, after which we’re again with Jeff Williams. He’s speaking about Lightning, which he calls “the strongest and bravest and quickest and most safe proprietary connection customary on the earth.” (We name it the little iPhone port that would.)
11:36: Typically, Williams says, you might want to present braveness. “The identical braveness because the noble stag being chased by cowardly bureaucrats making an attempt to impose short-sighted laws.”
11:37: Which is why, he says, we’re proud to announce a brand-new customary. It’s referred to as “Apple Port.”
11:39: Apple Port is as quick and safe as USB-C, and has been fastidiously designed to be suitable with all USB-C merchandise made by the “lesser and weaker corporations sniffing round our income streams.”
11:40: Apple went as far as to make Apple Port look precisely the identical as USB-C in order that customers received’t be confused.
11:41: However Apple Port provides a function that USB-C doesn’t supply: Apple Velocity Management. Hmmm, what’s that?
11:42 Apple Velocity Management ensures that real merchandise offered by Apple itself or a registered reseller are operating at optimum effectivity. “Your charging and knowledge transfers will likely be as swift as a salmon,” Williams says. “Until you’re utilizing a non-genuine product made by one other firm, wherein case we are going to de-optimize its operations at no additional value or inconvenience to you.”
11:44: All of this 12 months’s iPhones and AirPods will function Apple Port, and the corporate will likely be working to adapt all of its different merchandise to the identical customary.
11:47: And now we actually are wrapping up. We hope you loved the presentation.