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Hi there and welcome again to Fairness, a podcast concerning the enterprise of startups, the place we unpack the numbers and nuance behind the headlines.
Welcome to an old-school Fairness custom: the bonus present! Regardless of getting via our common episodes this week, we’ve got yet one more for you. Why the additional version? As a result of Battery Ventures dropped an attention-grabbing report on Gen-Z and I needed to speak about it.
So, I received Courtney Chow, a vp at Battery and one of many report’s authors to speak with me about it. You may learn the report itself right here.
That is what we received into:
- The fracturing of tradition: Gen-Z is massive, and really various. The development away from monolithic cultural primacy that started years in the past has accelerated with the era, making tradition itself extra private, and extra distinct. For startups, this implies branding will develop into a distinct problem in the event that they need to attain this demographic slice.
- Every little thing is short-form video: Given large utilization of TikTok by Gen-Z and the recognition of different platforms that function short-form video, we had been curious how smaller corporations can compete with incumbents that have already got a Reels technique, if you’ll.
- Moral capitalism: Probably the most attention-grabbing areas of the Battery report was its notes on how entrepreneurial Gen-Z is, and the way various they’re. Gen-Z additionally has expectations round items and providers they buy regarding the actions of the businesses behind the sale. So, if you wish to promote to Gen-Z, you may have to care about local weather change, for instance.
Gone are the times when millennials had been the punching bag of media, blamed for this, and blamed for that. Now we’re ____
Take pleasure in the remainder of your weekend, and we’ll chat Monday!
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