Threads customers can now search by means of posts on the platform.
Meta CEO Mark Zuckerberg introduced the brand new performance has now been rolled out to most English and Spanish-speaking international locations, together with the US and UK.
The brand new search function is accessible on each the Threads cellular app and net app.
Why we care. Potential clients now have a brand new strategy to seek for and uncover manufacturers on Threads, which might lead to elevated visibility.
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What’s new? Threads did have a search function when it first launched again in July, nonetheless, this solely supplied the flexibility to go looking by means of customers – not posts.
Following testing in Australia and New Zealand final month, Threads’ new search performance permits customers to browse posts utilizing key phrases. Under is a screenshot of the brand new function in motion:
Deep dive. Learn our Threads FAQ information for extra data.
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Concerning the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling ebook ‘Mastering In-Home search engine marketing’.