TikTok has launched a brand new AI-powered device to assist advertisers create more practical campaigns.
Artistic Assistant, which is situated within the platform’s Artistic Middle, can be utilized to investigate knowledge, provide ideas, brainstorm concepts and supply recommendation on the platform’s greatest follow steerage.
Why we care. Artistic Assistant will help make content material creation simpler and sooner by appearing as your digital assistant. By leveraging TikTok artistic insights, it could counsel data-led concepts that will help you create more practical and fascinating campaigns.
What’s TikTok Artistic Assistant? TikTok Artistic Assistant is an AI-driven digital assistant which you could chat with and work alongside whilst you create advertisements or movies for the platform. By harnessing TikTok-specific artistic information, it ensures you get essentially the most related ideas and steerage, in the end serving to advertisers craft compelling and efficient content material for his or her TikTok campaigns.
The way it works. You possibly can entry Artistic Assistant on the highest right-hand nook of the Artistic Middle web page once you log into the TikTok Artistic Middle. Begin utilizing the brand new function by inputting prompts, akin to the next:
- “I’m new to creating movies on TikTok. What are some greatest practices I have to know earlier than beginning?”
- “Present me top-performing advertisements on Artistic Middle within the [industry] business.”
- “Provide you with TikTok concepts for my model named [name], selling [topic].”
- “Write a TikTok advert script for my [industry] model named [name], concentrating on [market] and [target audience]. Spotlight these advantages within the script – [benefits].”
What can you utilize Artistic Assistant for? TikTok Artistic Assistant can be utilized to spice up advertisers’ creativity inside the platform’s Artistic Middle, providing insights and ideas for a smoother content material creation course of. Examples of situations to make use of it embrace:
- For TikTok newcomers, Artistic Assistant supplies steerage on greatest practices and helps you kickstart your journey on the platform.
- When researching the artistic panorama on TikTok, Artistic Assistant can show and analyze inspirational and top-performing advertisements utilizing knowledge sources accessible on the Artistic Middle.
- When dealing with author’s block, Artistic Assistant is there to brainstorm TikTok concepts, help in writing, and refine your TikTok scripts collaboratively.
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What has TikTok mentioned? A TikTok spokesperson mentioned in an announcement:
- “With Artistic Assistant, you are now empowered to constantly create a significant and useful presence on TikTok by endless ideation and brainstorm classes.”
- “This device means manufacturers and creators worldwide can harness the facility of synthetic intelligence to raised ideate and create TikTok creatives like by no means earlier than.”
- “It’s essential to keep in mind that Artistic Assistant is a launchpad for artistic ideation, offering ideas and enjoying the position of a collaborator in your creation journey. You might be additionally at all times in complete management, and have the choice to make use of, edit, discard or redo the supplies.”
Deep dive. Learn TikTok’s Artistic Assistant announcement in full for extra info.
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In regards to the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling guide ‘Mastering In-Home search engine marketing’.