TikTok might quickly pilot an ad-free subscription service on its app.
Code inside the social platform means that subscribers might quickly be capable of entry content material with no interruptions from adverts for $4.99 a month.
Screenshots of TikTok asking customers in the event that they’d prefer to improve to an ad-free expertise have been shared by Android Authority.
Why we care. If sign-ups for TikTok’s ad-free subscription tier show to be in style, then this might have a big impression on attain for the platform’s advertisers, which can finally decrease the product’s worth.
What advertisements shall be excluded? Influencer advertising and marketing one-offs or campaigns will nonetheless seem on the paid-for model of the app – it’s solely advertisements which can be served by TikTok that shall be excluded. This implies the change is unlikely to assist fight the problem of TikTok influencers not disclosing model partnerships.
Get the day by day e-newsletter search entrepreneurs depend on.
Why now? TikTok generates most of its income from advert income – which got here to $9.4 billion in 2022. That quantity is predicted to quadruple by 2026. Nonetheless, in a bid to mitigate monetary danger, the platform’s executives are exploring the diversification of income streams, with the potential introduction of paid subscriptions not coming as a shock.
Deep dive. Take a look at TikTok’s newsroom for extra data on the platform’s newest developments.
New on Search Engine Land
Concerning the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling guide ‘Mastering In-Home search engine marketing’.