For the reason that rise of generative AI instruments like ChatGPT, many individuals have puzzled when Apple will introduce its personal generative AI. Rumors counsel that this might occur subsequent yr. Till then, Apple CEO Tim Cook dinner has been speaking lots about AI in current months and has now strengthened that Apple is investing in generative AI.
Tim Cook dinner says Apple could have its personal generative AI
Throughout a name with buyers on Thursday to disclose This autumn 2023 fiscal outcomes, Cook dinner was requested how Apple has been experimenting with generative AI, provided that many different tech corporations have already launched AI-based instruments.
Unsurprisingly, Apple’s CEO highlighted many options in Apple gadgets which are primarily based on synthetic intelligence and machine studying, corresponding to Private Voice, Crash Detection, and ECG within the Apple Watch. However when it got here particularly to generative AI instruments like ChatGPT, Cook dinner responded that “clearly, we have now work happening.”
He didn’t give any particulars about what precisely Apple is doing however stated that the corporate needs to have its personal generative AI responsibly and that clients will see these applied sciences grow to be the “coronary heart” of future merchandise.
When it comes to generative AI, clearly, we have now work happening. I’m not going to get into particulars about what it’s, as a result of as , we actually don’t try this. However you may guess that we’re investing. We’re investing fairly a bit. We’re going to do it responsibly, and it’ll… you will note product developments over time the place these applied sciences are on the coronary heart of them.
This isn’t the primary time Tim Cook dinner has talked about AI. In an interview a couple of months in the past, he stated that Apple has been “doing analysis throughout a variety of AI applied sciences, together with generative AI, for years.” In Could, the chief praised the potential of AI, though he claimed that there are “points that have to be sorted.”
In keeping with Bloomberg’s Mark Gurman, Apple has been ramping up the event of AI-based instruments, concentrating on a launch with iOS 18 subsequent yr. This know-how could be applied in apps corresponding to Apple Music, Xcode, and naturally, Siri.
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