In September, Elon Musk mentioned X customers have been producing quite a lot of content material — creating 100 to 200 million posts day-after-day, excluding retweets — or reposts as they’re now identified on X. However talking at an occasion this morning, X CEO Linda Yaccarino provided a contradictory determine. She claimed X was seeing 500 million posts per day on the platform.
TechCrunch confirmed she said this determine with the convention’s host, Imran Khan of Proem Asset Administration, whose Khanference 2023 occasion introduced collectively entrepreneurs, buyers, and teachers in Dallas from October third by means of 4th. Khan had tweeted out the determine alongside different stats Yaccarino shared on the occasion, however this one caught our consideration as a result of it appears to be out of alignment with the figures X proprietor Musk was citing simply weeks in the past.
For context, Musk had mentioned:
And it’s additionally vital to keep in mind that there are 500 million, uh, 550 million month-to-month customers — now going to perhaps 600 million month-to-month customers — And you realize any given day there’s on the order of 100 to 200 million posts to the system…This quite a lot of materials. In amongst the 100 to 200 million — and I’m excluding retweets, or reposts…
Musk’s assertion about X seeing 100 to 200 million posts per day made waves on the time because it was seemingly one other instance of how X utilization had declined through the years. As the web site Social Media As we speak identified, for instance, Twitter had documented seeing an common of 500 million posts per day again in 2013. Saying the platform now noticed solely 100 to 200 million posts would signify a drop.
This wouldn’t instantly look like inaccurate, although, as a result of The Data lately reported that X’s each day lively customers have dropped by 3.7% to 245 million since Musk purchased the corporate, compared with figures Musk had tweeted final fall.
So which numbers are appropriate, Musk’s or Yaccarino’s?
Because it seems, it’s the latter, the corporate says.
A consultant for X, Joe Benarroch, instructed TechCrunch the “500 million posts per day is correct,” and famous that X additionally generates 100 billion impressions per day. To elucidate the discrepancy between the 2 execs’ figures, Benarroch defined that Yaccarino was discussing all conversational publish actions, together with the 100 million unique posts per day, 100 million replies to posts day-after-day, and the 300 million quote posts and reposts on X day-after-day.
“The platform has turn out to be very conversational — and quite a lot of posts work together with different posts,” he mentioned.
Musk was seemingly solely referring to unique posts in his discuss, we’re instructed.
Yaccarino shared numerous different X metrics throughout her chat, together with the next, as cited from Khan’s tweets:
- Persons are spending 14% extra time on X, with a 20% improve in consuming video
- Gen-Z is the most important and fastest-growing phase — virtually 200 million each month
- There’s a ton of exercise on X — with 100 billion impressions day-after-day
- Each single day 1.5 million individuals enroll (that’s up 4% from final 12 months)
- Creators are an enormous precedence for X. They’ve seen 10x improve in creators since June. Plus X has paid virtually $20 million {dollars} to creators through its advert rev program