Twitter has killed the chicken brand and changed it with an ‘X’

Replace: July 24, 2023 (6:15 AM ET): Twitter has formally modified its brand from the chicken to the letter “X,” representing Elon Musk-owned X Corp. The web site continues to be referred to as Twitter, although, and the rebranding is restricted to only the emblem.

Unique article: July 24, 2023 (1:18 AM ET): Twitter is rebranding itself underneath the Elon Musk regime. Twitter’s iconic blue chicken brand will quickly get replaced by an “X” brand that Musk revealed a couple of hours in the past. The X.com web site additionally redirects to Twitter, and as per Musk, the brand new X brand ought to go dwell on Twitter someday as we speak.

Musk’s stunning rebranding announcement was accompanied by a number of tweets from Linda Yaccarino, the not too long ago appointed Twitter CEO. Yaccarino stated X is the way forward for limitless interactivity centered round audio, video, messaging, funds, and banking.

“For years, followers and critics alike have pushed Twitter to dream greater, to innovate sooner, and to meet our nice potential. X will do this and extra. We’ve already began to see X take form over the previous eight months by way of our fast function launches, however we’re simply getting began,” Yaccarino introduced.

On Sunday, Musk additionally polled tens of millions of customers to ask if they’d be okay with Twitter altering its shade scheme from blue to black. “And shortly we will bid adieu to the Twitter model and, progressively, all of the birds,” he stated.

Twitter is already working underneath the identify “X Corp” since Musk took over the platform. He has lengthy envisioned a WeChat-like “tremendous app,” and that’s exactly what X goals to turn into.

It’s Monday morning proper now, and Twitter’s blue chicken continues to be very a lot alive. We’ll have to attend and see when the swap with the brand new X brand takes place.