You start with the massive query: Is that this content material nonetheless related?
Submit #1
The solutions are “sure” and “sure” for put up primary, by which you probably did a case examine on compost. Individuals nonetheless have to find out about which compost manufacturers are finest, so sure, the topic of this text continues to be related.
However upon overview, you understand that, sure, a number of the data is outdated as a result of one of many 5 manufacturers you examined is not accessible, and there are additionally a number of mentions of the 12 months 2019 within the put up. That might sign to each individuals and search engine bots that your content material is outdated.
You want to let readers know that one of many merchandise was discontinued and counsel an acceptable substitute model. You would additionally take away references to 2019. It doesn’t actually matter while you did this explicit case examine, and if you happen to word that you simply’ve up to date the put up for 2024, readers and serps will know the knowledge is recent and correct.
Submit #2
Right here, the solutions are “sure,” this topic continues to be related, and “no,” the knowledge isn’t outdated, however the timestamp on the put up is getting previous.
In 2019, you documented what occurred while you planted a part of your nursery with a local plant to draw Pipevine Swallowtail butterflies, and also you photographed the outcomes. There’s nothing dated concerning the put up, however you would refresh it with one other picture shoot exhibiting how butterfly numbers have elevated throughout the 5 years since you probably did the planting. You would re-share this up to date and inspirational put up throughout your social channels, safe within the data that you’re sharing fascinating, present data.
Submit #3
Subsequent up, you reply “no” as to if the content material continues to be related from a put up about water rationing rules in your space in the summertime of 2019, as a result of, fortunately, your group has had a number of rain over the previous couple of winters.
However you may also reply “sure” as to if the content material could possibly be revised and republished to turn out to be related as soon as extra. Drought-tolerant landscaping is a core good thing about gardening with native crops, and you would rework the piece to be concerning the basic ideas of this, with a glance again at 2019, in order that clients are ready for future durations of drought.
Submit #4
Lastly, we come to a put up concerning the former proprietor of the enterprise, who bought the nursery to you in 2020. Because of this “no” the content material is not related, and “no” revising it actually isn’t an choice as a result of the particular person featured within the piece is not related to the model.
As an alternative, you would write a brand new put up that includes the present proprietor of the corporate and retire and redirect the 2019 put up to the brand new content material.
As you undergo every bit of older content material, it is going to allow you to if you happen to log the standing of every piece in your spreadsheet, resembling “replace,” “refresh,” revise,” and ‘“retire,” together with your notes about what needs to be carried out with every asset.