YouTube at the moment launched Highlight Moments – a brand new promoting package deal that may serve your model’s movies subsequent to “essentially the most related and interesting content material related to the second.”
The way it works. Utilizing, AI, YouTube can determine fashionable movies round cultural moments. For instance, with Halloween arising, Highlight Moments:
- Lets advertiser serve advertisements throughout Halloween-related content material on YouTube.
- Curates YouTube movies into dynamically up to date playlists on a sponsored hub.
YouTube Tradition Hub. All of the movies will dwell on the sponsored YouTube Tradition Hub. This hub will embrace the advertiser’s brand. Right here’s what that appears like:
Why we care. YouTube’s new promoting providing has the potential to offer your model visibility throughout key cultural moments and provide help to attain your target market. The massive query to be decided is what sort of ROI your model with this advert format.
The total announcement. New methods to indicate up the place the world watches, powered by AI
New on Search Engine Land
In regards to the creator
Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing concerning the newest developments and traits in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.